ARC: Connections: SIGs: Retailing: Kristy's Corner
areas: retailing: sig
Related ARContent:
Page Updated May 1, 2006
Dunkin Donuts
About repositioning a brand and changing strategy
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Culture Change at J.C. Penney
About changing a long-standing corporate culture
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Wal-Mart Demotes Price-Slashing Smiley
How Wal-Mart's ad strategy is changing to accompany its overhaul of its general strategy
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Wal-Mart Infatuation
Overview of Wal-Mart's struggle to attract new customers while not alienating the old
Washington Post
Tokyo Heart New York
How several NYC retail brands are moving into Japan
Wall Street Journal (Subscription Required)