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ARC: Teaching: Syllabi

A collection of links to marketing syllabi. These include links to collections by AMA Academic SIGs (Marketing Strategy, Selling and Sale Management, and Services Marketing). Syllabi are grouped by undergraduate, graduate, executive, and Ph.D. courses:

Undergraduate Courses

• Advertising
• Business to Business Marketing
• Consumer Behavior
• Distribution Channels
• E-Commerce and Internet Marketing
• Entrepreneurship
• Ethics
• International Marketing
• Marketing Management
• Marketing Programs
• Marketing Research
• Marketing Strategy
• Nonprofit Marketing
• Product Management
• Personal Selling
• Principles of Marketing
• Promotion Management
• Quantitative Business Analysis
• Relationship Marketing
• Retailing
• Sales Management
• Services Marketing

Graduate Courses

• Business and Society
• Consumer Behavior
• Customer Relationship Management
• E-Commerce
• Ethics
• Entrepreneurship
• International Marketing
• Macromarketing
• Marketing Management
• Marketing Research
• Marketing Strategy
• Principles of Marketing
• Services Marketing
• Strategy
• Supply Chain

Executive Courses

• Crisis Management
• E-Commerce
• Ethics
• Health Care Marketing
• Marketing Management

Ph.D. Courses

• Consumer Behavior
• Marketing Management
• Marketing Models
• Marketing Strategy
• Marketing Theory
• Quantitative Methods
• Research Methods

Submit your syllabus by sending email to arc@ama.org.