Journal of Marketing Journal of Marketing’s primary objectives are (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by businesses, not-for-profits, and other institutions for the betterment of society. Print ISSN: 0022-2429 Online ISSN: 1547-7185 Frequency: Bimonthly Current Volume: 72 For more than six decades, Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management. Articles in Journal of Marketing are peer reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. The journal is designed to bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, including leading scholars who work in universities, profit and nonprofit organizations, and government institutions. It is read internationally by marketers in education, manufacturing, finance, health care, and other industries. By design, Journal of Marketing publishes articles on a variety of topics contributing to the advancement of the science and/or practice of marketing. As a literature-based scholarly journal, Journal of Marketing is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field. Articles in Journal of Marketing furnish information on marketing needs and trends that: demonstrate new techniques for solutions to marketing problems. review those trends and developments by reporting research. contribute generalizable, validated findings. present new ideas, theories, and illustrations of marketing thought and practice. Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community. Announcements New JM Editor Announced Ajay K. Kohli has been named editor of Journal of Marketing. Kohli, whose three-year term begins July 1, 2008, will replace Roland T. Rust, who has served as editor since July 2005. Kohli is the Isaac Stiles Hopkins Chair in Marketing in the Goizueta Business School at Emory University. Kohli has taught at the undergraduate, graduate, and executive levels and has been recognized several times for teaching excellence. JM to Increase Frequency in 2008  The AMA announces the increase in frequency of Journal of Marketing from a quarterly to a bimonthly publication. Starting with the first issue in 2008, JM will publish every other month, or January, March, May, July, September, and November. During the past two years, JM has substantially increased the number of articles in each issue, and thus it was clear that increasing frequency was imperative. A bimonthly publishing schedule will enable the journal to reduce article backlog more quickly, allowing authors to be published faster. Call for Papers: Marketing Strategy Meets Wall Street The Marketing Science Institute and the Emory Brand Institute have allocated resources to fund high-quality empirical research on several critical questions in the role of product-market-based assets (e.g., brand, customer, channel equity) and marketing actions (e.g., innovation, advertising, pricing) in driving financial performance and shareholder value. Articles will be reviewed for possible inclusion in a fall 2009 Special Section of Journal of Marketing, coedited by Dominique Hanssens, Roland Rust, and Raj Srivastava. Paper submissions are due May 1, 2008. Click here for more details. Feature: AMA Journals in the News Visit the "AMA Journals in the News" page for links to coverage of AMA Journal articles from mainstream media outlets, university Web sites, and other resources. To subscribe, AMA members may click here or call 800-AMA-1150 (or 312-542-9000). Nonmembers may click here, call 800-633-4931 (outside of United States: 205-995-1567), or e-mail amasubs@ebsco.com.