Journal of International Marketing The aim of Journal of International Marketing is to present scholarly and managerially relevant articles on international marketing. JIM is geared toward both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions. JIM’s prime objective is to bridge the gap between theory and practice in international marketing. Print ISSN: 1069-031X Online ISSN: 1547-7215 Frequency: Quarterly Current Volume: 16 As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. JIM is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.  Each issue of JIM features research-backed analysis of the latest marketing theories, in-depth articles from active practitioners in international marketing, succinct executive summaries of each article, and detailed coverage of market-driven innovations and methods. The journal strives to give special emphasis to mainstream issues in international marketing management and strategy, such as market entry, segmentation, positioning, pricing, channel development, customer service, and globalization. JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisers, and licensors. Articles in JIM provide holistic views of international marketing phenomena and explore interrelationships between marketing and other business functions. Journal of International Marketing is indexed and abstracted in ABI/Inform, Social Sciences Citation Index (SSCI), Current Contents/Social and Behavioral Sciences, Research Alert, and Social SciSearch. Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community. Announcements Call for Papers: Branding in the Global Marketplace Journal of International Marketing announces a Special Issue on "Branding in the Global Marketplace." Brand management has increased in complexity as a result of the globalization of markets. Effectively addressing branding issues necessitates approaching the topic from multiple marketing perspectives. As such, this special issue will seek to publish leading research on branding in global markets from the perspectives of consumer behavior, modeling, and strategy. Manuscripts will be accepted up until February 11, 2008. Click here for more details. Call for Conceptual Articles The greatest advances in international marketing thought often begin with novel, insightful, and carefully crafted conceptual articles that challenge the conventional wisdom regarding all aspects of international marketing and the role of marketing in a global society. As such, JIM wishes to publish conceptual articles that advance international marketing thought and that can serve as a foundation for future research streams. Click here for more details. Call for Executive Insights JIM publishes theoretically founded and managerially important articles on international marketing issues. One aspect of JIM that has set it apart from other journals is its "Executive Insights" section. JIM works to publish detailed examinations of important international marketing topics from executive perspectives. Click here for more details. Feature: AMA Journals in the News Visit the "AMA Journals in the News" page for links to coverage of AMA Journal articles from mainstream media outlets, university Web sites, and other resources. To subscribe, AMA members may click here or call 800-AMA-1150 (or 312-542-9000). Nonmembers may click here, call 800-633-4931 (outside the United States: 205-995-1567), or e-mail amasubs@ebsco.com.