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Date: June 27, 2007   
Time: 11:00 am - 12:00 pm  CST
Topic: Improving Your Brand Experience: How to close the gap between brand promise and delivery of the brand experience
Guest: Al Goldsmith, Vice President, Maritz Research Virtual Customer Group

Imagine a customer experiencing your brand exactly as you had envisioned – the friendly and knowledgeable employee, a superior product display, or efficient service from your call center – exactly the experience your customers should expect from your brand promise.

How often does this happen?

If your answer is, “not often enough”, then listen in on June 27 at 11AM CST as Al Goldsmith, Vice President, Maritz Research Virtual Customer Group, explains the brand experience improvement process – a holistic, closed-loop performance enhancement method that entails a simple, yet effective seven-step process for driving desired performance. In fact, it’s so effective, Walgreens is using the program to ensure they consistently deliver on their brand experience. Goldsmith will explain how they do it

Don’t miss this program!

 

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