There’s a new way to reach today’s customer and prospect audiences—one that overcomes today’s short attention spans and higher noise levels to measurably improve marketing program effectiveness—while trimming costs.

Get the facts in an eye-opening, 3-part AMA radio series exploring eBroadcasting. In today’s broadcast of Part 1, online communications expert and MentorU founder Jesse Wacht with special case study guest Jim Griffith, "Griff", Dean of eBay University and voice of eBay Radio,shows you why and how to:

• Boost lead rates, customer loyalty, and revenues by combining live and archived broadcasts (like this one) with right-sized multimedia presentations and other concise, compelling content.
• Use the “ACID Test” to rate your marketing programs. Are they accessible and concise? Do they combine high impact with maximum “digestibility?” Do they really work for today’s audiences? Make sure your programs measure up.
• Get your key messages through by leveraging the power of eBroadcasting—tools and processes that let you dramatically improve marketing results by truly connecting with today’s busy audiences.

After the broadcast, you can dig deeper into eBroadcasting—by experiencing it through multimedia presentations, case studies, and more. Be sure to listen for the special access codes during the broadcast.

Who should listen in:

• Marketing executives
• Marketing program managers
• Direct marketing managers
• Marcom managers
• Anyone who needs to improve marketing results and achieve more with less

Save the date: Part 2 airs on October 11, 2006. Howard Putnam, former-CEO of Southwest Airlines, shows how you can expand marketing’s role and bottom line impact by including employees, clients and business partners within an eBroadcasting strategy.