ARC: Teaching: Textbooks: Brand Management
areas: product: Textbooks
ARContribution by Mark Forehand, Michael S. McCarthy, Barbara E. Kahn, Dan Przybylski, Deborah Roedder John, Soni Simpson, Philip Sugai
Related ARContent: Brand Management Course Materials
Aaker, David A. (1995), Building Strong Brands, Free Press, ISBN 9780029001516 [Publisher's Site].
Keller, Kevin Lane (2003), Strategic Brand Management, Second Edition, Prentice Hall, ISBN 0130411507 [Publisher's Site], International Edition, 2nd Edition, ISBN 0131105833 [Publisher's Site, UK].
Kevin Lane Keller (2003), Best Practice Cases in Branding, Prentice Hall, ISBN 0131411330 [Publisher's Site], [Publisher's Site, UK].
Mike Moser (2003), United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered, Harvard Business School Press, ISBN 1578517982 [Publisher's Site].
Ries, Al and Laura Ries (2002), The 22 Immutable Laws of Branding, Harper-Collins, ISBN: 0060007737 [Publisher's Site].