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Your brand has a personality that evokes unique emotions among your target audience. Do you know what those emotions are? And how do they differ from your competition? There are several methods for measuring brand, but Maritz Research contends that only a comprehensive, in-depth study will truly reveal if your brand is positioned and perceived as you intend.
Join brand research expert Keith Chrzan, Division Vice President, Marketing Sciences Group, Maritz Research, as he introduces the Comprehensive Brand Audit – a proven, new tool for measuring brand that goes far beyond traditional methods to deliver deeper, more insightful and actionable data. Keith will discuss how Maritz Research has already implemented this holistic approach and will highlight how the study was used in the retail, financial services, and hospitality industries to uncover brand personality measures, drivers of brand worth and respondent’s emotional reactions to brand.
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