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The Web has brought about a data collection revolution. Online research offers researchers the luxury of collecting data faster and more cost effectively than ever – just two compelling reasons why Web-based data collection has surpassed phone. But are some research organizations jeopardizing the validity of their data by using online data collection?
Wally Balden, Director of Internet Research at Maritz Research believes they are, if they don’t take the right precautions. Listen as Wally explains how online research is much more susceptible to abuse from fraudulent respondents who, if not caught, can seriously impact data integrity.
Wally will share his own experiences in setting effective “traps” to catch these respondents at various stages of the research process.
If online data quality is a concern then you don’t want to miss this program. | 
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