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Do you feel that social media including blogs, podcasts, and viral video are profoundly disrupting mainstream media and marketing?

As Paul Gillin explains in "The New Influencers"(Quill Driver Books), today's influencers are no longer marketing experts, nor the traditional media that have always controlled and filtered messages. Today, they are millions of everyday people who help determine what people say about corporate brands, in direct and powerful ways using a new class of online personal publishing tools. "The New Influencers" chronicles - through dozens of real-world examples - the latest developments in social media and their profound implications for marketers.

With a foreword by Geoff Moore, author of Crossing the Chasm, the book explores:

• Why social media are now so influential in consumer decisions - in some cases displacing traditional media and marketing channels
• How to interact with the blogosphere and use blogs as way to advance your business
• How social media is driving a new need for corporate openness, honesty and transparency
• Strategies and practical tips for both small and large businesses to achieve real business results

Tune in to Marketing Matters LIVE! to hear about the transformation of social media and how to approach it, and ask your own questions of this dynamic author with our call-in feature.

The first FIVE callers will receive a free autographed book.  If you aren't able to dial in on the day of the show, please email your questions prior to the show, radio@ama.org.

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