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eBroadcasting is all about more efficient, effective, and fun communication-and that makes the Marketing organization its natural home in just about any enterprise. Even better, eBroadcasting can enable Marketing to enlist powerful new recruits for today's competitive battles: company employees.
Who better to explore this topic than someone who made efficiency, effectiveness, and fun into a travel industry legend? Tune in as former Southwest Airlines CEO Howard Putnam explains how your marketing team can use an eBroadcasting system to:
- Win the hearts of customers, prospects, and employees-by putting your company's messaging into a format that flies better with today's busy audiences
- Improve customer relationships by giving employees across the company precisely the knowledge they need-on products, competition, programs, and more-just in time, in a way that boosts productivity instead of taxing it
- Enable employees to enhance and reinforce your brand every day by using internal eBroadcasts-not just to communicate, but to effectively share and model company vision and mission. Imagine your whole company being on-message, all the time.
During the broadcast, listen for special access codes-your e-ticket to concise, right-sized multimedia presentations and case studies on eBroadcasting. Get all the facts about eBroadcasting-by experiencing it, just-in-time.
Who should tune in:
- Marketing executives
- Marketing program managers
- Direct Marketing and Marcom managers
- Anyone who needs to improve marketing results, achieve more with less, and maximize visible bottom-line contribution.
Save the date: Part 3 airs on November 8, 2006. All the pieces of our three show series come together here. Discover five rapid-return eBroadcasting initiatives you can begin right now. We'll take you step-by-step through the entire eBroadcasting process, from internal approval through-well, basking in the glory. Mark your calendar now!
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