AMA magazines provide timely advice, case studies and practical solutions that you can use now. In each issue you'll discover real-world marketing applications because articles are written by leading professionals who face the same types of challenges you meet every day. Whether you're a marketing manager, researcher or academic, AMA publications focus on your specific needs. And even better, they're available to AMA members at special discounted rates.
Marketers at all levels and career stages can rely on Marketing News for the latest news and developments in the ever changing marketing industry. Marketing News keeps you informed about important trends relating to technology and globalization. You'll also find insightful coverage of shifts in the industry relating to current economic, regulatory and legislative issues. Marketing News, a biweekly newspaper, is the official publication of the American Marketing Association and is included with your AMA membership.
Now Available Online AMA members can access Marketing News online and search past issues by going to the member exclusives section of the AMA website.
If you're a decision maker, you know that making intelligent management decisions involve a lot more than tactics. You need reliable information on a range of marketing strategies that effect your business. This is just the kind of valuable information you'll find in each issue of Marketing Management magazine. With topics ranging from effective sales, to advertising, to brand management and business-marketing issues, Marketing Management brings the best in strategic thinking to decision-making executives.
Marketing researchers have a lot to look forward to in every issue of Marketing Research magazine. Each issue offers thought-provoking analyses of the latest trends and methodologies in marketing research applications and management. Written in clear, concise language with a focus on practical application, Marketing Research clearly shows how marketing research strategies affect real-world businesses.
Marketers for healthcare organizations will find valuable insights and practical advice in Marketing Health Services magazine. Each issue offers advice, news and strategy to help healthcare organizations compete and thrive in today's marketplace. Articles written by leading experts cover important topics, such as targeting Medicare consumers; managing perceptions of hospital quality; and direct-to-consumer marketing.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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