The world of the blogosphere and other consumer generated content didn't exist five years ago. Today, it's exploding, doubling every six months. Those online conversations-chatty, impassioned, diary-like-provide a new source of insight for companies tuned in to their customers. Smart companies can take advantage of this new media to drive their business even closer to their customers.

Listen in on October 18, and learn how impactful blogs are to companies that are looking for answer to questions such as:

• What are people saying about my brand, products and competitors?
• How does that vary by age, or gender? Or customer type?
• What motivates them to buy?
• Are there better ways to reach them?
• What should we consider when we design our next product?

Learn how new technology by Umbria, is opening the door on this new world, and creating huge opportunities for savvy companies to get ahead of their competition...right to their customer's doorstep.