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The American Marketing Association Foundation (AMAF) announced in October, The 86% Solution: How To Succeed In the Biggest Market Opportunity of the 21st Century (Wharton School Publishing) as the recipient of the 2007 Berry-AMA Book Prize for the best book in marketing.

The Berry-AMA Book Prize for the best book in marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.  Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.

Tune in to another author series radio show on November 28, 2007, Marketing Matters LIVE!, AMA’s online radio program and interact with author and recipient of the 2007 Berry-AMA Book Prize for the best book in marketing, Vijay Mahajan.

The 86% Solution, by Vijay Mahajan and Kamini Banga, explains that the developing world is now the greatest market growth opportunity.

Join Vijay Mahajan to hear about:

• The techniques and strategies necessary to win in this market
• Creative ways to drive business using the local infrastructure and local traditions.

Tune in to Marketing Matters LIVE! and ask your own questions of this dynamic author with our call-in feature. The first FIVE callers will receive a free autographed book.  If you aren't able to dial in on the day of the show, please email your questions prior to the show, radio@ama.org.