Overview:

eBroadcasting—the new synthesis of Internet talk radio, multimedia knowledge tools, eLessons and more—engages today’s busy customers, prospects, partners, and employees by using diverse media to deliver critical, just-in-time knowledge in manageable chunks. But are innovative technology and good process enough? Well .. almost.

In today’s show, hear virtual communication expert and acclaimed author Dr. Jaclyn Kostner explain why “the way we say it” is more important than ever in today’s world of remote communication. Joined by MentorU’s Jesse Wacht, Jackie shows us how to:

• Make 1-to-many broadcasts and presentations “feel” like 1-to-1 chats by “multiplying yourself.” Learn specific tactics for replacing presentations with conversations . . .
• Enrich the communication experience by making every participant feel part of a community – one that gathers together in real time, has spontaneous meetings, and puts issues in human terms . . .
• Create a virtual communication culture – behaviors, language, reward systems – then reinforce that culture in every eBroadcasting communication, from private-company talk shows to eLessons to Webinars.

The concepts are simple, but you’ll be able to dig deeper if you want. Listen for access codes to additional, multimedia eLessons and knowledge tools to learn even more about adding High Touch to High Tech.

Who should tune in:

• Marketing and Corporate Communications executives
• Marketing program, Direct Marketing, and Marcom managers
• Anyone who needs to get critical knowledge to corporate stakeholder communities: customers, prospects, partners, employees, or any combination.