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Date: November 14, 2007    11:00 am - 12:00 pm  CST
Topic: Examining U.S. Holiday Shopping Spend and Travel Experiences: Will Shoppers Stay Steady Despite Toy Recalls? And, Are Travelers Expecting a Better Experience?
Guests: Kyle Langley, senior research manager of Maritz Research Retail Group and Rick Garlick, director of consulting and strategic implementation, Maritz Research Hospitality Group

Join Kyle Langley, senior research manager of Maritz Research Retail Group and Rick Garlick, director of consulting and strategic implementation, Maritz Research Hospitality Group, as they discuss results of the just released Maritz Polls on holiday travel and holiday shopping.

Langley will offer insights into this season’s holiday shopping trends. Not surprisingly, overall shopping spend is expected to decline. However, retailers can differentiate themselves by making the experience better for customers this season. What do customers want in their experience? Will they shop on Black Friday? Will the toy recalls affect holiday shopping?

Garlick will provide answers about holiday traveler’s feelings toward security issues, past travel experiences and expected experiences during the ’07 holidays. What issues have the highest impact on a traveler’s overall experience? And hear traveler’s suggestions for improving holiday travel.

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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