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In a world of fragmentation, full of products and media choices, brands are essential to rising out and above the competition. Learn how to elevate your brand in order to gain higher results and heightened success. Understand how to create strong brands using tools such as psychographic segmentation, image campaigns, and memory devices. And discover the power of effective marketing partnerships and strong branded entertainments from TBS and TNT case studies.
About the speaker: Jennifer Dorian is Senior Vice President, Branding and Network Strategy for TBS and TNT. She leads the brand development of TBS (“Very Funny”) and TNT (“We Know Drama”), television’s #5 and #6 largest networks respectively. She oversees brand image messaging, experiential/partnership marketing, and brand extensions into new media platforms. |
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