Topic: Your People Are Your Greatest Asset. Now, How Do You Get Them to Deliver?
Guests: Brian Carlin, president, Maritz Learning and Scott Bush, Chief Marketing Officer, Maritz Inc.
Customer experience is an en vogue topic in today's business world. Unfortunately, many marketers focus on product and promotion, and not on the people who actually deliver the experience to their customers. Brian Carlin and Scott Bush team up to discuss what customer experience studies show is critical to successfully tackling this issue. They'll also share their insights on the brands that are getting it right and how they've differentiated themselves from their competitors.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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