Topic: How to Get it All Done Without Going Insane: Leveraging Marketing Operations Management to Effectively Execute Your Marketing Programs (segment 1-2)
At a time when marketing organizations are faced with ever-increasing demands on time, budgets, and resources, Marketing Operations Management (MOM) software tools sound like a panacea. This discussion will explore MOM implementation challenges, showing that MOM is not a cure-all technology, but rather a systematic way of improving your marketing organization through a combination of people, processes, and technology.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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