Competition is increasingly becoming fierce for your offer to be heard, considered, and selected. Revenue and lead-generation goals continue to grow but the related budget seems to shrink. Many choices compete for your attention as you start planning the next quarter’s marketing programs and you wonder if there is an optimal marketing mix. This session will not only explore the conventional and emerging options available to you but also provide evaluation guidelines and key factors that must be considered before your make your selection.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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