Portals for 1 to 1 Communication - American Marketing Association

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Date: February 7, 2007

Topic: Portals for 1 to 1 Communication (segment 1-2)

Guests: Craig Nelson, iCentera

Find out how leading companies create 1to1 relationships with key customers and prospects using private web portals. This discussion explores the use of private web portals for customer communication using case studies and information from industry analysts. iCentera has helped companies of all sizes including ADC, Sage Software, Finetre, Sirius Decisions, the American Marketing Organization and others perform targeted 1 to 1 messaging to build better relationships with key customers, partners, and prospective customers.

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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