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Behavioral Targeting is a new capability in online advertising that’s getting a lot of buzz. It promises to be advertisers' answer to reaching qualified audiences in a fragmented media environment. While the concept of Behavioral Targeting is popular, many advertisers still lag behind in adoption or do not understand the full potential.
In this interview, Revenue Science, Chief Revenue Officer, Jeff Hirsch will demystify the concept of Behavioral Targeting and give tips on developing and implementing real-world strategies for effective, behavior-based marketing campaigns. He will share his knowledge on how to jumpstart campaigns and the methods of behavioral targeting used to successfully reach target audiences across multiple premium Web properties. | 
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