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According to a recent brand compliance survey conducted by GBC®, 90% of companies surveyed are in the process of a branding or rebranding campaign, but only 60% actually have a brand standards manual. This discrepancy indicates that many companies are not taking the necessary steps to consistently and effectively project their best face, or brand, to their market. If your company needs to do an ‘About Face’ on its brand compliance program, this radio interview is “must hear” audio programming. During this educational and thought-provoking radio program, Stephanie Kusibab, Channel Manager- Strategic Accounts, GBC Document Finishing Division, will present an overview of GBC’s own survey results, provide case study examples and discuss concrete tips and best practices to ensure your company projects its best face to the world through an enhanced brand compliance strategy.