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The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.
When you listen in, you will:
- Increase your knowledge of terminology surrounding the newest technology-centric marketing tools
- Acquire a better understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
- Begin to identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
Who should listen in:
- Sales and Marketing Executives of any size organization
- Marketing directors responsible for digital or integrated marketing strategy
- Anyone involved in customer-facing internet initiatives with their company or clients
- Ad agency media directors looking for a competitive edge for clients
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