Case Studies / New Products
	Got a great idea for a new product? See how other companies have succeeded.

[Join AMA] Boost Response: Microcast Fills a Room for Its Special Events Using Tailored Audience Development Strategy - While companies that hold customized events for their clients know well the intricacies of making them successful, audience development is the one component that must be handled most carefully, without stumbling.   A Toast Among Friends - How a Napa Valley winery uses customer communications to compete for share of wallet.   Stay Cool - Apple shines and Puma sprints ahead as the two brands capture “the cool factor.”   Hawaii on Tour: How Paradise Competes - Part of an integrated program to expand that state’s appeal as a vacation destination for key niche markets, the Hawaii Visitors and Convention Bureau, this year introduced the Experience Aloha! Hawaii on Tour traveling exhibit.   New Lego Creation Marketing Up a Storm - The success of Billund, Denmark-based Lego Co.’s Mindstorms computer-controlled, building-block robots proves youth springs eternal for consumers ages 12 to 50-something. The wide age range of Mindstorms’ enthusiastic customer base represents a marketing coup for Lego.

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