- Smart marketers are constantly on the lookout for new, more responsive media to add to their marketing mix in order to increase the probability that customers are receiving the message. For those marketers, mobile marketing is worth considering.
- Leading consumer-oriented companies are dramatically adjusting their marketing mix to take better advantage of less traditional – but ultimately more effective – consumer interaction channels.
- A marketing database can be a valuable tool to increase customer loyalty or performance -- but it can also be a very expensive project with little return. Planning ahead is the key to database marketing success.
- Lead Management is the process of rapidly and effectively creating, nurturing, distributing and analyzing leads. This paper covers strategies to increase the likelihood that a lead will convert to a qualified opportunity and then a new, satisfied customer.
- This paper covers the implementation of a Customer Relationship Management strategy and how it affects a company's technology, operations and culture.
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