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 Best Practices / Public Relations

Put your best face forward with these public relations articles from our experts.

 

 
Public Relations Basics
Identifying and Reaching Influencers
- In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.
 
Communications Strategies During Litigation
- Handling communications – and your corporate reputation – around litigation is a significant challenge in the Internet age. Stock message boards, blogs and online news sites can overwhelm the single voice of a corporation.
 
Choosing a Public Relations Agency
- This tutorial covers the process of hiring a public relations agency from defining needs to screening, interviews, and the final decision.
 
Effective Press Release Writing
- The following tutorial covers the basics of targeting, preparing and submitting an effective press release.
 
 
   

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