Archive of Marketing Education
ARC: Teaching: AME: Author Listing
- Brewer, Edward C., An Experiential Classroom Exercise to Improve Communication Effectiveness [Article]
- Corrigan, Hope Bober, Designing a New Special Topics Marketing Course [Article]
- Duguay, Benoit, Using the Web Marketplace Simulation in an Undergraduate Capstone Marketing Management Course [Software Review]
- Cadotte, Ernest R., Working to Enhance the Business Simulation Pedagogy: Goals, Strategy, Features and Benefits [Software Review]
- Cooper, Linda, Coca-Cola Case Study: An Ethics Incident [Article]
- Ford, Wilhelmina, Coca-Cola Case Study: An Ethics Incident [Article]
- Harrison-Walker, L. Jean, Using the Simulation Method of Teaching in Higher Education: Marketing and Marketplace [Software Review]
- Holmes, Terence L., An Experiential Classroom Exercise to Improve Communication Effectiveness [Article]
- Hsu, Maxwell K., A Preliminary Evaluation of Online Job Seeking and Recruiting: The Job Market of Direct Marketing [Article]
- Keng, Ching-Jui, A Preliminary Evaluation of Online Job Seeking and Recruiting: The Job Market of Direct Marketing [Article]
- Stephens, Robert, Coca-Cola Case Study: An Ethics Incident [Article]
- Van Doren, Doris, Designing a New Special Topics Marketing Course [Article]
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