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This will be a wide ranging discussion on the world of nonprofits and marketing. Historically, there has been an aversion to adapting marketing techniques among nonprofits but in the words of song troubadour Bob Dylan...the times, they are a'changing. Some of the most sophisticated marketing and database management is rapidly enveloping organizations who many people may not have heard of, but generate billions of dollars a year in donations and support. This discussion will look at the marketing management of organizations and how the competitive environment is heating up and creating demand for organizations to embrace the marketing of the commercial world with some unique and amazing twists.