Author Series: Word of Mouth Marketing in 5 Easy Steps
Guests: Andy Sernovitz, Author, "Word of Mouth Marketing: How Smart Companies Get People Talking."
Andy Sernovitz is the guru of word of mouth - author of the definitive book, founder of the Word of Mouth Marketing Association, and faculty at Northwestern University. Andy will teach you exactly what you should do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
Tune in to Marketing News Radio and ask your own questions of this dynamic author with our call-in feature. The first FIVE callers will receive a free autographed book. If you aren't able to dial in on the day of the show, please email your questions prior to the show, radio@ama.org.
Toll Free, U.S. & Canada: 877.474.3302 Outside U.S. & Canada: 858.678.8958
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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Andy Sernovitz is the guru of word of mouth - author of the definitive book, founder of the Word of Mouth Marketing Association, and faculty at Northwestern University. Andy will teach you exactly what you should do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful. 
