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Create and deploy content-rich websites to maximize online business performance. Content drives your business. Harnessed well, it fuels business growth. But harnessing content optimally is a challenge. Bricks and mortars are moving to clicks and orders, but keeping your site visitors happy is not enough; keeping them engaged is the new mantra.
Mark Wachen, Managing Director of Optimost at Interwoven will provide insight on how to put content to work at the right time and place for maximum impact. He’ll also provide examples of how leading companies made subtle changes to their Website that have produced double-digit increases in online conversion rates and revenue growth. | 
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