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The American Marketing Association’s philanthropic arm, the AMA Foundation, has an audacious goal: to become the professional home for nonprofit marketers.
Until the AMA Foundation launched the first-ever nonprofit marketing conference in July 2002, nonprofit marketing was a maturing discipline without a forum for knowledge leadership and support. Since that first conference, thousands of museum marketers have compared notes with relief organizations’ marketers, health care marketers have learned how education marketers tackle their challenges, foundation marketers connected in new ways with fundraisers, and so on.
Beyond organizing and running the Nonprofit Marketing Conference, the AMA Foundation is building this new home for nonprofit marketers on many fronts: boot camps, webinars, a new Nonprofit Marketer of the Year award, robust online resources, and a nationwide survey on the state of the art and science of nonprofit marketing -- crossing all sectors – to be fielded this March.
Tom Abrahamson, AMA Foundation Chairperson, and Managing Director at Lipman Hearne will be discussing these topics and more on the AMA Marketing News Radio. |
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