Copy of How Your Email Marketing Can Function as the - American Marketing Association

Topic: How Your Email Marketing Can Function as the "Point Guard" of Your Entire Marketing Program

About the Speaker(s):
Dave Dabbah, Director of Sales & Marketing
Lyris Technologies

Broadcast Date & Time: December 27, 2006 at 11:00 am CT

Overview:
Today's marketers have a variety of means at their disposal to reach their customers and prospects: direct mail, print advertising, online banner ads, search engines, email. Most marketers use some or all of these to varying degrees to promote their product or service. While different companies and different industries may find one vehicle to be the more effective than others, in actuality the email marketing component of your marketing program is probably the best resource you have to promote your business. Why? Because when used and integrated correctly with your other marketing initiatives, your email program can and should function as the point guard for your entire marketing program, running your "offense" (your marketing program) and managing and coordinating all your various marketing efforts.

Some topics to be covered will include:

How to use email marketing to provide leads to your sales reps
The impact of search engine optimization on your email marketing program
How your email marketing can help you make the most of your advertising dollars
How to integrate your email marketing with your direct mail program

When your email marketing is in place as the star player of your marketing program�integrated and coordinated with all your marketing efforts�you�ll benefit from this increased value your email marketing provides. From marketing vehicles that compliment each other to users that are re-engaged in your company, your email marketing will be the most valuable player on your team.