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Acquiring a new customer is four to 10 times more expensive than retaining an existing customer. In addition, it costs more to serve a new customer than an old one. And yet, a typical company in the consumer market will lose from 10 to 30 percent of its current customers each year by focusing on acquiring new customers.
While well-intentioned companies understand "why" they should be concerned with customer loyalty, it's the "how" that prevents them from following through. SAS understands this dilemma, and for the past 30 years has been providing organizations with cutting-edge business analytic solutions to succeed.
Join SAS Senior Director of Customer Intelligence Paul Bierbusse, and David Norton, senior vice president of relationship marketing at Harrah's Entertainment Inc., as they discuss insights and strategies for successfully managing and exploiting customer lifetime value (LTV). Learn more about tracking, measuring and monitoring LTV, how to best use this information once you have it, best practices, and more. |
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