Home | Listen Live | Meet the Hosts | Upcoming Shows | Archived Shows | Blog

Do more people avoid U.S. vehicles because they are domestic? Or do more people avoid Asian vehicles because they are foreign? What age group -- young or old -- more frequently avoids Asian vehicles because they are foreign? The results might surprise you.

2005 was an interesting year for the U.S. automotive industry. Domestic vehicle manufacturers struggled greatly in terms of sales and profitability, while Asian manufacturers achieved both high sales and profits. Domestic vehicle manufacturers’ profitability is suffering, partly, because they have been much more reliant on using incentives to entice people to purchase their vehicles. So why do domestic vehicle manufacturers need to rely on incentives more than their Asian and European counterparts?

Find out the answer to this question on February 1st, when David Ensing, Director of Research and Development of Maritz’ Automotive Research Group, delivers results from Maritz’ New Vehicles Avoided Study (NVAS). The study examines reasons why U.S. automotive buyers avoid U.S., Asian, and European vehicles.

Additionally, David will discuss customers’ perceptions of U.S., Asian, and European vehicles – perceptions that affect the earliest phases of purchase consideration. And he’ll reveal perception differences among important customer segments (such as younger buyers versus older buyers) as well as vehicle types.

You’ll want to join David for this interesting insight into why auto buyers avoid certain vehicles. What you find out might be the key to driving the success of your next campaign.