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In today's competitive marketplace, everyone faces the mystery of customers' behavior - where will they spend, what do they want, and what do they need? Fortunately, cutting-edge analytic tools are now available to provide clues that not only enable you to predict future customer behavior, but also to maximize your return on investment by optimizing current marketing campaigns. Learn how predictive modeling, experimental design, forecasting, and marketing optimization solutions provide unmatched capabilities for turning raw data into profits for your organization.
Join Sol Zia, assistant vice president, AEGON and Brent Lever, customer intelligence product manager for SAS, as they share real-life examples of how marketing optimization solutions can help you deliver significant gains in only six weeks.
In this program you will discover how organizations can:
- Significantly increase returns on marketing campaigns by making mathematically optimized decisions about customer offers.
- Use marketing budgets more efficiently.
- Improve marketing channel effectiveness.
- Understand the economic impact of direct-marketing campaigns before they are executed.
- Reduce customer dissatisfaction by eliminating uncoordinated or conflicting marketing communications.
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