Topic: Podcasting Defined - A New Tool or Just a Fad.
Is podcasting a passing fad or the next big thing? Mike Gauthier, CEO of e-tractions and Paul Dunay, Director, Field Marketing for BearingPoint will share their perspectives and experience with podcasting as a tool for B2B marketing. The topic is on top of the news and major companies from Apple to Yahoo are shaping the terrain. What does this mean for your marketing mix and budget for next year? Topics will range from the nuts and bolts of podcasting to how a marketer can determine if podcasting works for their business.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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