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Date: March 1, 2006
Topic: Web Reporting – and how you can use it to your competitive advantage
 

Web reporting is here. Are you on board? Join Wally Balden, Director, Research & Development for Maritz Research as he explains why today’s savvy organizations are quickly migrating from paper to web reporting and how these companies are using this new trend to gain a competitive edge. Balden says it’s about delivering the right information to the right people at the right time.

But how do you know if your organization is ready for web reporting? Balden gives his suggested criteria as to the type and size of company that should be using web reporting and he’ll explain how potential paper-to-web transition roadblocks can be overcome.

Also, Balden provides insight into very near-term web reporting advancements as well as what’s on tomorrow’s horizon. Imagine, web reporting systems that not only provide you with customer satisfaction data, but on the same site, offer employee learning/training tools to correct areas in need of attention and incentives for improved performance. It’s the power of electronic linkage.

“It’s (web reporting) moving beyond simple data reporting to helping clients improve performance. It’s not just about scores any more, it’s about identifying the problem and giving them the solution and the tools to help fix those problems,” Balden says.

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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