Topic: Using Technology to Manage Your Marketing Projects
The number of projects the typical marketing team has to manage has risen dramatically over the last several years. Increased segmentation and localization as well as the expansion of complex channels such as the internet have greatly increased the demand on marketing teams. New tools are now being introduced to help marketing organizations manage their projects, schedules, resources and deliverables. Patrick Campbell, the Director of Client Technologies for Aquent and a founding member of Aquent's RoboHead software team, will discuss trends in project management software for marketing. Mr. Campbell will also discuss how to determine which tools are right for your organization.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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