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The collaboration between marketing and IT is critical to the success of companies of all sizes. The benefits for marketing organizations are enormous, the access to unimaginable amounts of customer data. But getting IT and Marketing working together towards shared goals is a challenge for both organizational leaders and the entire organization. Who is going to leverage the data assets in IT for marketing's ultimate success? Nancy Costopulos, Director of Marketing and Sales for the AMA (http://www.marketingpower.com) and Steve Kapner, President of Aquent IT Staffing (http://www.aquent.com) , will outline the challenges and opportunities of this collaboration, and the kinds of people who will survive and thrive.