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Sounds great: Technology that can fix your marketing department's problems, introduce proven processes, and drive the successful execution of marketing programs. Unfortunately, even the best technology will fail if you haven't done the hard work of structuring your organization and tailoring your processes to match what you are trying to produce.

At a time when marketing organizations are faced with ever-increasing demands on time, budgets, and resources, Marketing Operations Management (MOM) software tools sound like a panacea. Nina Eigerman, President of Aquent Consulting, will share her thoughts on MOM implementation challenges, showing that MOM is not a cure-all technology, but rather a systematic way of improving your marketing organization through a combination of people, processes, and then technology.

When you attend, you will learn:

1. Why so many marketers are talking about MOM systems
2. That MOM is not a technology, but a process
3. Why organizational structure and marketing processes need to be designed to fit your company's marketing projects before systems are implemented
4. How to analyze your marketing projects to make the necessary people and process changes
5. The impact on cost, quality, and cycle time of tailoring marketing execution processes
6. The first steps to take in implementing MOM

Who should listen in:

Marketers who are:

• Responsible for Marketing Planning
• In charge of executing marketing programs
• Tasked with making their organization more efficient
• Tasked with making their organization more efficient