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David Ogilvy, the legendary adman, once said that great ads are like great salespeople. A great ad or a salesrep is able to connect with a prospect on an individual level, through a memorable and effective one-to-one conversation.
Our role as marketers is to create similar ongoing dialogs with all of our prospects, incorporating all the aspects of a meaningful discussion: Trust, "Sense and Response", Competency, Sensitivity and Relevancy. On the other hand, our challenge is scaling our efforts so we are having thousands of these conversations everyday, within our budgetary and resource constraints.
Join Paul Teshima, Eloqua's SVP of Client Services, as he highlights 5 critical tactics leading marketing organizations are employing in their programs to scale the ideal conversation:
- Indepth Personalization
- Multimedia Campaigns
- Automation
- Lead Scoring
- Lead Nurturing
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