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The AMA’s Customer Message Management Forum is now the AMA’s Marketing and Sales Alignment Forum (MSA).  Our mission statement remains the same:  To increase marketing’s impact on sales effectiveness.  But, the name and the content is being expanded and improved to cover a wider range of related topics. 

MSA Home     MSA Sponsors

 
 
Visit our Thought Leaders
The sponsors or the Marketing and Sales Alignment Forum offer a depth and breadth of experience in the fields of Demand Generation, Sales Effectiveness and Customer Messaging.  Please visit their websites for more information on their capabilities. Interested in becoming a Marketing and Sales alignment partner? Click here for more information or contact us at Sales@ama.org.
  
Sponsors:
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 Avitage 

Since 1994 Avitage! (audio-video montage) has helped sales and marketing professionals communicate more effectively and sell more efficiently. Companies engaged in business-to-business solutions selling use Avitage! to bring selling messages to life for the sales channel and customers.  

By combining multi-media and web technologies with new production and delivery processes, Avitage!improves sales conversations with customers, reduces dependency on the 6 legged sales call (multiple people on a call), improves the consistency of message delivery reduces the time and effort needed to find and assemble communications for customers. Contact Avitage! to learn how you can apply media and web delivery to revolutionize your business-to-business sales communications.  http://www.avitage.com

   
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   Brainshark 

Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations – available on demand. More than 500 companies – including a third of the Fortune 100 - rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment.

For more information, visit www.brainshark.com, or view a brief presentation about how Brainshark Drives Marketing and Sales effectiveness at: http://www.brainshark.com/brainsharkinc/MSEintro?tx=prweb

 
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 Bulldog Solutions

Bulldog Solutions is the recognized thought leader and pioneer in lead optimization and management using Webinar campaigns and other information platforms. Bulldog Solutions’ unique multi-step process integrates marketing and sales efforts to increase reach, maximize marketing ROI, shorten sales cycles and boost top-line revenues.

Bulldog Solutions has developed successful lead-generation campaigns and strategies for B2B marketers across a variety of industries, including technology, financial services, life science, health care, telecom, insurance and publishing. The company is headquartered in Austin, Texas, with EMEA operations based in Brussels, Belgium.

For more information, please visit us at www.bulldogsolutions.com

 
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CMM Group is the leading provider of Customer Message Management process and services. We help world-class companies create, deliver and maintain more customer-relevant, sales-ready messaging – effectively translating their 30,000-foot “brand promise” to the all-important 3.5-foot “brand experience”– the customer conversation. 

CMM Group provides: Marketing and Sales Alignment; Message Mapping and Process Management Services; Messaging Development Workshops, Content Creation and Validation Services; Marketing Communications and Sales Messaging Training; and Sales Coaching, Collaterals, Presentation and Proposal Design.

 
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iCentera places the ability to create unique website portals in the hands of marketing, sales, and service people who own the relationships and have the requirement to communicate with specific individuals and groups. This ability replaces the need to build custom intranet or extranet website portals.

iCentera’s “Portals for Mortals” approach provides users without technical expertise the ability to create—with no involvement from the IT department— private website portals within minutes. By integrating content management, portal creation, weblogs, and real-time analytics, the icSuite empowers companies to communicate with virtually any audience. Because it is delivered as a software service in less than 24 hours, the icSuite requires no development or hardware investment. On delivery, the icSuite is branded to match the customer’s website and provides the ability to brand each icPortal for a specific marketing campaign, event, or other purpose.

The icSuite changes the way companies’ present information to clients, providing unique customer communications that are effective, measurable, quickly developed and cost effective. iCentera customers use icSuite portals to launch new products, drive marketing campaigns, deliver client proposals, sell to and service clients, and enable both direct sales and channel sales.

For more information please call us at 866-556-1288 or visit us at http://www.icentera.com .

   
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 Interwoven

Interwoven is a global leader in content management solutions. Interwoven’s software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, nearly 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 19,000 developers and over 300 partners enrich and extend Interwoven’s offerings.

For more information, please call us at 408.774.2000 or visit www.interwoven.com. 

 

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  SAVO

The SAVO Group (SAVO) helps marketing and sales/relationship management teams work as one to drive business growth, leveraging technology as a key integrator. SAVO’s turnkey hosted marketing and sales effectiveness platform, Sales Asset ManagerTM (SAM), automates the access, dynamic generation, delivery and management of customized materials and information of all kinds—presentations, proposals, brochures, email, newsletters, competitive intelligence and more. SAM has been proven to quickly and directly impact sales success by using resources more efficiently, effectively and collaboratively.

For more information, please call us at 312.542.2000 or visit www.savogroup.com

   

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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