Importance of Matching Mission and Audience to Cre - American Marketing Association

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Topic: Importance of Matching Mission and Audience to Create Mutual Maximum ROI

During this radio show Paula Oyer Berezin, CEO & Chief Strategist for Social Capital Partnerships will discuss the importance of nonprofit organizations aligning their core mission with that of prospective cause-related marketing partners that will create qualitative and quantitative ROI for both entities. Potential outcomes could include increased awareness and brand recognition; social change and increased revenues and more importantly, a long term relationship.

This discussion will provide listeners with:

Key identifying factors when prospecting for potential partnerships
Strategies to create a sustainable partnership
Defining measurements of a successful partnership

Speakers:
Paula Oyer Berezin
CEO & Chief Strategist
Social Capital Partnerships
Chicago, Illinois

Lisa L. Chernick
Executive Director
American Marketing Association Foundation
Chicago, Illinois

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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