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Along the web analytics maturity continuum there exist five distinct stages ranging from basic site monitoring to data exploration to taking action based on your analytics. Where does your company fall within this scale? What simple steps can you take to move your organization to the next stage?
Whether you are new to the web analytics arena or a seasoned expert, this discussion with Web Analytics Demystified author, Eric T. Peterson, will help you identify obstacles to advancing your web analytics usage and tips to overcome them. Eric will also discuss the increased trend in leveraging new technologies such as RSS feeds and streaming videos and provide tips on how, and what, to measure in this Web 2.0 world. | 
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