Being a better manager means fully understanding the meaning of your brand's relevance to your consumers. Join this session to hear how to turn that understanding into profitable decisions and effective plans that add brand value.
What you will learn:
How to stop paying for the same work over & over
How to build on the successes of the past
Ways to market “smarter”
Understand the interdependency of brand strength, sales growth and profitability
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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