Topic: Unlocking the Value of Content: How to Strategically Leverage your Company's Most Important Asset
Guests: Ben Kiker, Chief Marketing Officer, Interwoven
Content drives your business. It sharpens your competitive edge. It connects people and opportunities. It’s how you introduce new ideas faster and keep your customers happy and coming back for more. And as businesses turn their focus from cost-cutting to expansion, content can help fuel top line growth if it’s harnessed well.But content can be challenging. It’s doubling in volume every eighteen months; it’s subject to greater legal scrutiny; and it’s increasingly difficult and more important to control.
Interwoven, Chief Marketing Officer Ben Kiker, will provide insight on how to put content to work at the right time and place for maximum impact. He’ll also provide examples of how leading companies are transforming their online business to improve the overall customer experience and extend the power of their brand.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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