It happens time and again – a well-crafted brand is done in by employees who just don’t deliver. Do you have a clear understanding of how to align your organization’s actions to deliver you Brand Promise? We know that branding goes beyond the traditional marketing activities of advertising, logos and corporate identify. But how can you align your organizations execution capability with your brand? Debra Semans, Senior Vice President for Polaris Marketing Research and a well-known expert on brand strategy and execution, will share her thoughts on Internal Branding and how you can make sure everyone in your organization is working to deliver your Brand Promise and how, by aligning your operations to deliver the brand promise, by using the brand to communicate your organization’s strategies and goals, you can create a more efficient and unified organization.
When you attend, you will learn: 1. Why it is so important and what benefit you get from aligning actions with your brand promise 2. How to unleash the value and power of your brand as a management and execution tool 3. How to use your brand’s key leverage points to maximum benefit 4. How brands tend to create meaningful and valued relationships 5. Why some employees can’t -- or won’t! – support the Brand Promise 6. Why customers are demanding high-impact brand experiences and how you can deliver them 7. Why you need a plan of action for strengthening your brand through execution
Who should listen in: Marketers who want to understand how to align their organization’s actions to deliver their Brand Promise and to use their brand to meet their organization’s goals. Managers in Marketing, Strategy, Human Resources and anyone responsible for managing brands to deliver the brand promise will benefit from this session.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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