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Acquiring new customers can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year. To stay profitable, companies must reward the bird in hand rather than the two in the bush.

Stephen R. Webster, Chief Strategy Officer for iPost, a leading email service provider with hundreds of top-brand clients, including Keds, Armani Exchange and Fujitsu, will share five proven strategies for driving retention, and will explain how to derive the best results from these tactics. Steve will also teach listeners how to create a successful loyalty program, which can be the key to high conversion rates. Steve will explain, along with Renee Will George, the Director of CRM and strategic marketing for Kimpton Hotels, the popular boutique hotel group, how listeners can create a successful customer loyalty program. Steve and Renee will tell the audience how they can make small improvements to their email and other marketing programs to easily boost customer interest and, in turn, loyalty program membership.