“…today’s marketing model is broken. We’re applying antiquated thinking and work systems to a new world of possibilities.” - Meeting of the American Association of Advertising Agencies, 2004
Marketing is failing: CEOs sense it; top marketers know it; and our research proves it. Businesses spend more than $250 billion per year on advertising in the US alone, and our research against more than $1 billion in ad spending proves that and as much as $96 billion is wasted.
The problem isn’t lack of brain power or diligence (marketers and agencies have bright people who work very hard to do the best job possible). The problem is a rapidly changing marketing landscape that has made the old approaches and research tools obsolete. A new approach is necessary.
Join Rex Briggs, CEO of Marketing Evolution, Inc., as he outlines important business processes to deal with the complexity of marketing, objective measurement of campaign performance, and a means to improve results.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
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